Throughout the week there are various small pieces of interesting visual communication and graphic design that I share on Instagram and Twitter, but they don’t have enough substance to them to grant them their own dedicated blog post. With the weekly roundup, I can summarise all the small bits of design and have them all in one place.
It’s been a busy week in the world of VISCOMF1 so this edition is a packed one, so lets jump straight into it.
18 March | Circuit de Barcelona tyre barriers
Most modern facilities use TecPro barriers exclusively around the circuit, but the Circuit de Barcelona-Catalunya still uses tyre barriers (with an exception at the final chicane, where it is TecPro). The big plus of TecPro is that they don’t need re-painting, but these tyres certainly do, hopefully before the Spanish Grand Prix comes around in May.
20 March | Australian GP pit lane divider line change
I expect this could change by the time the #race comes about, but currently the #pitlane divider at #AUSGP is painted solid #red. With the absence of #Allianz as a sponsor on the #SafetyCar and #MedicalCar too from the teaser #photos we've seen, does that mean the pit lane #divider will also change? That has been Allianz sponsored for years, but if they're no longer #F1 partners then maybe we'll be seeing a new #style for the pit lane #VISCOMF1 #Melbourne #Victoria #AlbertPark #Sponsorship #Logo #F1isBack #AustralianGP
Throughout the week leading up to the Australian Grand Prix we were teased with various photos, and this particular one caught my eye. For years, the pit lane divider in Formula 1 has been blue and white, sponsored by Allianz. With just one week to go before the Grand Prix, it was as seen above, just solid red.
After also seeing pictures of the Safety and Medical Cars, also without their usual Allianz sponsorship, I wondered if the partnership between them and F1 is no longer. Sure enough, by the time FP1 came around this morning, the pit lane divider remained the same.
I expect this solid red paint will remain throughout the season, but it would be really exciting if each race had their own identity, more closely representing the country the race is at. For example, how good would it have been if for Melbourne it was painted in yellow and green (like the kerbs), and then at Silverstone it could be red, white and blue stripes.
20 March | Sean Bull’s Audi F1 concept
Sean Bull’s a young graphic designer based in the UK, and his concepts are superb. I’ve followed his work for a couple of years now, but this Audi concept in particular really caught my eye. Brilliant placement of colour and sponsors. As I said in the tweet, I hope that one day an F1 team will get in touch with him about designing a livery!
20 March | Brand new PSRXVW Rallycross Livery
Really smart design for the new VW Polo. Monster Energy is a personal sponsor of Petter Solberg, and with his switch to VW, they have also moved to become the main sponsor of the car. The blue and white stripes are really aggressive, so it’s a very cool livery indeed.
20 March | Orange painted service road entry point barriers
A key feature of all FIA Grade 1 circuits is that all service road entry points must be painted orange. This is so drivers can easily see where to pull off safely if needed. Here is an example above from the Circuit de Barcelona-Catalunya.
21 March | Autosport magazine F1 car illustrations
The first magazine I ever read was Autosport magazine. Even from the age of 5 I was an F1 nerd, and for the next 5 years, every week I would get the magazine through the letter box. I remember sitting down and drawing the illustrations and cartoons, and seeing the new 2017 illustrations brought back some great memories for me.
21 March | New F1 2017 paddock passes
The elusive paddock passes, exclusive to very few. Once again it looks brilliant, a great red and silver design, swirling around the 17. One day I hope I can be the proud owner of one of these passes!
22 March | Australian GP paddock signage
The classic design of the Albert Park paddock signs have remained unchanged in terms of their design for many years. It’s the classic capitalised typography, quite tall and slim. Simple directional arrows and clear symbols. Will it ever change?!
23 March | New Formula 1 Experiences trackside advertising
New trackside #advertising for the #AusGP this weekend, spotted this on one of the team's #Instagram story. It's about #F1's new #experiences initiative. Not much has been mentioned about it yet, but interesting to see #brand new #adverts appearing around the #track. #VISCOMF1 #Formula1Experiences #AustralianGP #Melbourne #BrandIdentity #Formula1
A new initiative launched by the new owners of F1, Liberty Media. It’s called Formula 1 Experiences, and I’ll detail more about what this entails in a separate post. But I stumbled across this image from an Instagram Story of the Thursday track walk. F1 clearly want to promote this new service, and there is extensive advertising of it around the area between T12 and T13, across the bridge and also barriers.
23 March | Plenty of sponsorship on the new pink Force India
In a time where many teams’ cars look barren, Force India are an exception. The front of their car is packed full of company logos. New addition, BWT, have taken over control of the look of the car with the new pink livery. It’s a shame to lose Force India’s personal identity (silver and orange), but the pink will certainly make them standout, and from a marketing standpoint it’s definitely making the headlines!
23 March | Australian GP winners trophy
In my opinion, the 1st place trophy for the Australian GP is one of the best of the year. A classic design, based on the steering wheel of Jack Brabham’s old cars from the 50s. Gold and silver, beautiful.
23 March | Esteban Gutierrez’s Formula E car with Mexican flag
Now he’s out of F1, Esteban Gutierrez has made the move to Formula E with the Techeetah team. A nice gesture by the team, they’ve put the Mexican flag on the roll hoop of the car. It made me think how good it would be if all the other cars had this, with the flag of the driver clearly on show. It would give the cars some identity.
23 March | Australian GP start line
As the caption says, I reckon it needs a fresh lick of paint!
23 March | Fernando Alonso’s new Adidas boots
During testing it was announced that Adidas would be joining Fernando Alonso as a personal sponsor, and this photo shows off his new driving boots. Pristine white with a black inner piece with black laces. There’s also the Johnnie Walker logo, Alonso’s personal logo and also Alonso’s own number design.
It’s a shame because the numbers we see on the cars are in the style of the team, and not personal to the driver. I think F1 needs to follow the example set by MotoGP, where the number on the bike is personal to the rider, no matter what team they go to. The number above is what should be on the McLaren, not their generic font.
23 March | Jake Dennis’ new Blancpain Endurance Audi R8
I love this livery, it’s just stunning. Audi have just nailed their colour scheme with black, grey, red and white. We saw it on their WEC LMP1 cars last year, and again on this R8. There’s something so beautiful about the front of an Audi, with the mean and aggressive looking grille and headlights.
23 March | New BMW Le Mans 24 Hours Safety Car
Predictably, with Audi’s departure from the World Endurance Championship, a new manufacturer had to be found to supply the Safety Cars. As BMW are entering the championship in 2018, BMW stepped up to the plate. It’s a simple design, but the placement and colour of the ‘Safety Car’ typography is poor, and hard to read. Hopefully that will be rectified by the time the Le Mans 24 Hours comes around in June.
23 March | Melbourne branding at the Australian GP
We’re now into the second year of the new and contemporary Melbourne brand style, after using the previous logo from 2008-2015. The new style uses the Neutraface font, which is very clean and modern. Triangular logos appear for icons, and the colour palette is dark blue and aqua.
Only a few hours until the cars hit the track for the first competitive session of 2017, underneath the famous 'Melbourne, Australia' bridge! Now in the 2nd year of the new contemporary brand identity. #VISCOMF1 #F1 #AusGP #Melbourne #AustralianGP #AlbertPark #Australia #Brand #Logo #VisualCommunication
The typography appears throughout the paddock, with all the garages in the pit lane using that font, and also the hospitality units. The Melbourne advertising appears around the circuit too, on the main straight, T3 and T11.